HYPED is a student society at The University of Edinburgh leading R&D into Hyperloop, including the engineering of pods as part of SpaceX’s competition, and research and commercialisation efforts with Virgin Hyperloop.
As a member of HYPED, The University of Edinburgh Hyperloop Team, I had the opportunity to contribute to the research and development of Hyperloop technology from 2016 to 2018. Hyperloop is a revolutionary transportation system that uses electrically propelled pods that travel autonomously through a near-vacuum tube, capable of reaching speeds comparable to aircraft. With the potential to shorten a journey such as Edinburgh to London to just 50 minutes, the HYPED team became leaders in the UK for Hyperloop development and research.
I contributed to the team as Head of Sponsorship, as a Researcher in the Commercial Team, and as a Designer.
Overall, my experience with HYPED was an incredible opportunity to work on cutting-edge technology and collaborate with a talented team of individuals. I am proud of our team's accomplishments and the impact we made in advancing the development of Hyperloop technology.
Researcher (Commercial Team)
As a Researcher in the Commercial Team, I worked on two major projects. The first project was focused on developing a proposal for the airport integration of Hyperloop as a means of addressing airport capacity constraints in South-East England.
The second project was researching and analysing Mobility as a Service and multimodal transport systems, identifying potential routes for Hyperloop's integration and commercialisation. This research eventually formed some of the initial market research and product discovery work for Vennle.
Our combined research and engineering efforts helped the team become leaders for Hyperloop in the UK. In 2017, HYPED was named as one of 10 winners of the Virgin Hyperloop One Global Challenge from some 2600 entries for our proposed Hyperloop UK route.
Head of Sponsorship
As Head of Sponsorship, I led the team in raising funds for our R&D efforts. Over the course of two years, we raised £300,000 of cash and in-kind sponsorship, growing the sponsorship value raised by 300% YoY and becoming Edinburgh's highest-funded society.
I developed and executed a sponsorship strategy, managing a team of 3 to pitch, secure, and engage over 25 sponsors, including The University of Edinburgh, Skyscanner, RS Components, Leonardo, and Cirrus Logic.
I worked with sponsors and HYPED's internal teams to ensure funds were distributed in coordination with engineering and business teams' needs, and that sponsorship commitments, such as co-hosted events, team recruitment, and marketing were fulfilled and exceeded, resulting in excellent sponsor retention.
The sponsorship raised enabled the team to design and build a Hyperloop pod to compete in the SpaceX Hyperloop Pod Competition in 2017 and 2018, placing 6th out of 1000 teams worldwide as the best UK team.
Value raised of cash and in-kind sponsorship over my two years at HYPED
In addition to my primary roles in Research and as Head of Sponsorship, I also contributed as a Designer on the team. This involved working on the team's branding and design efforts, including the website and digital graphics, team merch (mission patches, roller banners, business cards, etc.), and the pods' liveries for the SpaceX competition.